| Can Facebook really help you grow your wedding | | | | parents' anniversary too. Keep this information in your |
| planning business? See how top event professionals | | | | database or calendar and have the system alert you |
| are using this powerful tool to book more weddings. | | | | a week before a special date. |
| "Once you have found her, never let her go," goes the | | | | Another way to do it is to use Facebook. By "friending" |
| song from South Pacific. Once your client has walked | | | | clients on Facebook you will be able to keep in touch |
| down the aisle, don't let her go. You've invested many | | | | with them at appropriate times.It's important not to |
| hours into developing a trusting relationship with your | | | | overstep your relationship by being too familiar with |
| client. She can be an endless supply of word-of-mouth | | | | your clients.This strategy isn't perfect for every client |
| referrals if you treated her right and you keep in touch. | | | | either.Some are more private and distant than others. |
| Do you send all your clients a card on their wedding | | | | Why would a client want to friend you on Facebook? |
| anniversary? Why not send one to the bride and | | | | Many brides like to use Facebook to communicate |
| groom's parents as well? A quick e-mail to your client | | | | with other members of the bridal party regarding |
| on her birthday will go far towards helping you bond | | | | rehearsals, fittings, and dinners.Let the bride-to-be know |
| your relationship. And when your client has her first | | | | that by friending you on Facebook you'll be able to |
| child, wouldn't a handwritten note of congratulations be | | | | post updates and take questions from her bridal party. |
| a wonderful way to keep your business name in front | | | | This helps improve communication and puts you into |
| of someone who can help promote your business? | | | | her friends' Facebook contacts. This is an easy way |
| Of course, this type of follow-up doesn't usually | | | | to make sure your name and contact information is |
| happen. Too many people that we do business with | | | | shared with people who are in a perfect position to |
| disappear after the check has cleared. After all it | | | | hire you or refer you to others. |
| takes effort to stay in touch with clients. This is exactly | | | | Help your client can create a Facebook page |
| why you should do it; you'll stand out in a crowded | | | | dedicated to the wedding where friends and family of |
| marketplace. | | | | the bride can share the anticipation and excitement of |
| There are two ways you can set up this keep in | | | | the approaching wedding day. Ask the bride if she'd |
| touch program. When you first sign up a client you can | | | | like help administrating the page so you can answer |
| ask for their birth dates. You can ask about their | | | | questions her friends and family will have. |