| Walt Disney said, "Do what you do so well that people | | | | to tell the world how easy it was to plan her big day |
| can't resist telling others about you." Your success as | | | | because of you. |
| a wedding planner depends upon your ability to please | | | | Professional. It's completely possible to be fun, |
| your clients with outstanding service. | | | | easy-going and thoroughly professional. The |
| Repeat business. As a wedding planner you are at a | | | | combination of these three traits is the signature of an |
| disadvantage in that you really can't hope to get | | | | expert planner. |
| repeat business. Hopefully your clients will not need a | | | | Cost-effective. When the wedding is over and your |
| second wedding soon. That's why developing | | | | client is back in town invite her to lunch for a review of |
| word-of-mouth business is so critical. | | | | your services. Your aim here is to show her how |
| Everything you do in your business should be aimed at | | | | much money you saved her and how many potential |
| wowing your clients. Give them something to talk | | | | disasters you averted because of your expertise. The |
| about. | | | | best thing a bride can say about you to her friends is |
| Fun. The event professional who makes planning a | | | | that your services more than paid for themselves. By |
| wedding fun and easy is the wedding planner who will | | | | documenting your expert ability at negotiating low rates |
| have an endless stream of preferred clients. New | | | | with various event vendors demonstrate your value. |
| planners often think they have to act serious and | | | | Make sure the bride understands how valuable your |
| professional in order to win over clients. Remember, | | | | services are and how cost-effectively are relative to |
| planning a wedding should be a joyous and fun | | | | the savings you generate. |
| experience. More experienced planners may be more | | | | Succeeding in this business requires a commitment to |
| relaxed and confident but fail to communicate | | | | excellence. While word of mouth marketing is |
| enthusiasm. The bride-to-be wants to work with | | | | cost-effective, it is not the fastest way to grow your |
| people who are just as excited as she is. | | | | business. You must have systems in place that |
| Easy. Run your wedding planning practice so that you | | | | generate a constant flow of new wedding leads. Be |
| alleviate all stress from the bride. You want your client | | | | sure to learn how to market your services online. |