| OC wedding photographers can market effectively to | | | | critiques. The client should also gain some insight on the |
| the Orange County market by placing wedding venues | | | | photographic benefits of choosing one venue over |
| on websites. | | | | another. |
| The wedding photography industry is competitive. To | | | | Additionally, writing these evaluations can help the |
| thrive in this environment, most photographers need to | | | | Orange County photographer’s website |
| execute an effective marketing plan. With increased | | | | improve its page ranking on valuable keywords. When |
| traffic going to the web, having a web strategy is | | | | posting a venue commentary it is helpful to the client to |
| essential. This article looks at how listing local wedding | | | | see an address. This address will have the |
| venues on a photography website along with some | | | | city’s name tied to it. This will help a website |
| photography related commentary can benefit the | | | | gain search engine strength on the name of the city. |
| photographer, his clients and the wedding venue. | | | | A photographer can also create contacts and |
| The photographer benefits by having these listings on | | | | enhance his relationships with the venue managers by |
| the site because it conveys the message that he is an | | | | posting venue comments on his website. Like the |
| expert in the area, his key search engine rankings will | | | | photographer, the venue is in business and is benefited |
| be enhanced and his relationship with vendors can be | | | | by additional exposure. By contacting the venue and |
| built. | | | | explaining his plans to write the commentary and |
| When a client reads a comment on various wedding | | | | asking for feedback, a photographer can establish a |
| locations from a photographer’s perspective, he | | | | positive working relationship with the venue managers. |
| is able to see the depth of the author’s | | | | With the advent of digital photography and relatively |
| knowledge. He is able to see that the photographer is | | | | cheap digital cameras and related software, the |
| not just a startup shooting his first wedding, but is an | | | | photography industry has become increasingly |
| experience professional with a detailed knowledge of | | | | competitive as more people are entering its ranks. |
| shooting in a number of different locations. A potential | | | | Adding helpful content — such as venue listings |
| client can also get a feel for a photographer’s | | | | will help a photographer distinguish himself from the |
| shooting style and preferences as he reads the | | | | majority of these professionals. |